Go to the top

HELLO, I’M
RICH SILIVANCH

CREATIVE/BRAND DIRECTOR, ENTREPRENEUR,
PHOTOGRAPHER/ARTIST AND STORYTELLER

About

  • Name: Rich Silivanch
  • Title: Creative Director / Brand Storyteller
  • Location: West Orange NJ
  • Pastime: Photography, Paddleboarding, Adventure Travel, Antiquing
  • Industry Expertise: Culinary, Tech/AI, NonProfit
  • Fav Work Testimonial: “Dat shit is Gold” – Russell Simmons, on reviewing a video I created for his jewelry line
  • Seeking: Business relationships with inspiring people

Hello

  • I'm a multidisciplinary Creative Director/Brand Designer with over 25 years’ experience creating and launching impactful ideas across business categories. From building out strong global A-brands, leading rebrand projects for existing companies/organizations or giving startups the posturing needed to compete, I’m proud of the success my client partners have experienced.

MY PURPOSE

  • I've built award-winning teams and have been fortunate to work with many exceptionally talented people both agency and client side. My focus is always brands first, whether I’m creating a new brand launch or evolving an existing brand, my passion and love keep brands exciting and memorable. I also have extensive and broad background experience in complex multipoint marketing across diverse demographics and navigating the entrepreneurial journey which helps me when building new ventures.

MY PASSION

  • As a fine art photographer, I bring a keen passion for expressing authentic stories for my clients and their customers. Having a camera in my hand since age 20 has led me to innovate my love of image and brought me to award winning work in cinema and corporate storytelling.

CURRENTLY

  • Living in West Orange NJ, the hometown of my favorite entrepreneur and innovator, Thomas Edison and his invention factory. Very proud to serve on the board for Friends of Thomas Edison National Historical Park where I’ve created and manage our new brand, exploring ways to help his legacy and influence alive.

MOST RECENTLY

  • "Founder and Creative Director of two creative agencies, Gravitude Brand Lab and Story Capsule Legacy Films. Both companies are a celebration of my love for creativity and storytelling."
Download resume as PDF format

WHAT I DO

I love when I can align with a business’s mission and growth plan. That excites me. Combine that positive energy with a smart challenge, a dream or the potential to make a big splash. Reaching and exceeding that dream and being able to tell a story across digital, print, image, social and video, now that’s the type of challenges I pour my heart into and keep me driven to exceed client goals.

The 3 core audiences I most frequently partner with

MARCOMM TEAMS

Companies whose internal marketing teams might be looking for an outside or customer advocate view of their brand and tactics and are open to new ideas.

STARTUPS

Companies with a great concept and a need for smart creative ideas to win funding, social dominance early PO with an aggressive launch.

REBRANDING

Companies who’ve had success, but see a need for a major marketing overhaul to reengage current customers and pull new customers in.

BRANDING RESEARCH / STRATEGY

A well thought out plan for a new brand or brand overhaul is mission critical. I like to use a system I developed that has helped to make the process smooth for my client partners and a pleasant experience for all parties.

  • Audits (marcomm, message and materials)
  • Target Persona Development
  • Competitive Research
  • Tactical Marketing Plans
  • Campaign promotion
  • ID opportunities
  • Stakeholder / customer interviews
  • Simplifying the complex
  • Infodiagram storytelling
  • Create client centric pitches.

BRANDING CREATIVE DEVELOPMENT

By far my favorite part of the process. From moodboards to examples of use, I take what was leaned in the strategy phase and use that as my core inspiration for for new ideas.

  • Attributes/Core Values
  • Attributes/Core Values
  • Logo and family branding
  • Visual Language
  • Target testing
  • Branded Photography definition
  • Brand Styleguide

AUTHENTIC IMAGE / VIDEO STORYTELLING

A picture is worth 1000 words. If so, an honest an authentic capture must be worth 10000 words. From photo to video, our captures have a multitude of uses and opportunities to connect with the intended audience.

  • Image audit / ID use cases
  • Function specific imagery
  • Team photo capture
  • "Day-in-the-life" stories
  • Script / scope / plan
  • Capital Raising Stories
  • Customer testimonials
  • Sales and social videos

DIGITAL / WEB

The world of digital is constantly evolving and just having a website, is the bare minimum entrée to a business. A strong customer journey and in-page engagement is key to navigating through a website leading to a final action and connection.

  • Marketing website
  • Intranet / portal GUI
  • Email blast design
  • Digital interactive advertising
  • Social Media setup / strategy
  • Social Media asset creation
  • Landing pages
  • Marketing Funnels

PRINT

In an age where the competition is hammering the digital word and getting lost in the impersonalization of technology, a physical touch is often needed to excite the senses.

  • Sales materials / pitch pieces
  • Membership / sales kits
  • Case Studies / Value proofing
  • Segmentation brochures
  • Template creation
  • Tradeshow experiences
  • Traditional advertising
  • Facility branded signage
  • Interactive video Brochures

BODY OF WORK

I love and live for creative opportunities and have built a successful career centered in visual expression. Most of the time this is to the benefit of my client partners in a business capacity, sometimes as fine art or volunteering with mission-driven organizations. The common theme across all my passions is a need to create meaningful connections and tell visual stories to the exact audiences who will appreciate them.

Below are examples of where you can find my work.

GRAVITUDE BRAND LAB

My creative agency and the many projects and brands we’ve built momentum and success for. Check out our portfolio!


LEARN MORE ABOUT GRAVITUDE
BRANDING ARCHIVE

An archive of over 300 names and logos for organizations and products I’ve had the honor of bringing to life.


LEARN MORE ABOUT BRANDING
PHOTOGRAPHY

Visit my photography site and explore my fine art, travel, experimental and commercial work.


VIEW MY IMAGE WORK
STORYTELLING / VIDEO

A collection of business videos meant to inspire curiosity, capture hearts, instill trust and help corporations reach their goals through emotional storytelling.


VIEW VIDEO SAMPLES
ALTERNATIVE PHOTOGRAHY FINE ART

Photoshop is great and all, but my heart is learning and creating emotive images following wet chemical processes. View my 1845 inspired cyanotype UV/SUN process printing and experiments in Salt Prints, Tin Type, and Palladium printing.


PORTFOLIO & STORE / COMING SOON

Experience

25+ YEARS OF EXPERIENCE

I love and live for creative opportunities and have built a successful career centered in visual expression. Most of the time this is to the benefit of my client partners in a business capacity, sometimes as fine art or volunteering with mission-driven organizations. The common theme across all my passions is a need to create meaningful connections and tell visual stories to audiences who will appreciate them.

Below are examples of where you can find my work.

Founder / Creative Director
2020 - PRESENT
Proud to have worked on some incredibly impactful projects and commissions to help build up the exposure and emotional impact of my client partners and their businesses. Branding Services span strategy, visual language, print, digital, advertising, promotion, video storytelling, photography and all the many means to engage client teams and increase sales for my partners. Check out our portfolio!

CLIENTS: Staffing Alternatives, Aramark, Securitas, MIT, TEDTalk, IEEE and dozens of smaller companies making a bold impact.

LEARN MORE ABOUT GRAVITUDE
Founder / Creative Director
2020 - PRESENT
Very proud of the brand I built, the marketing engine we have driving sales and our mission of capturing and preserving the best personal stories for future generations. Built sales escalation channels not limited to franchise expansion and scaling across business interests.

CLIENTS: Dozens of incredible people with amazing life defining stories.

LEARN MORE ABOUT STORY CAPSULE
Principal / Creative Director
1996 – Present
Providing start-up marketing and brand posturing support for hundreds of small to midsize businesses.

CLIENTS: Hundred+ small companies and ideas reaching their goals
CoFounder / Exec. Creative Director
2002 - 2019
Led a team of talented FT/PT designers and storytellers that produced a high volume of award-winning assignments for our clients. Our work relationships spanned decades with most relationships spanning 5 years of consistently delivering work that made a difference. Happily grew the business from word-of-mouth and our clients being recognized for their success.

CLIENTS: Aramark, Reebok, Bacardi, Buddy Media, BudLight, Paramount Pictures, Givaudan Flavors, SEIKO, Pulsar, Rowan University, BASF and dozens of startups/SMEs
GUI/Brand Director
2000 – 2002
Leading NYC consulting firm where I focused mainly on maintaining brand cohesion across digital and interface design.

CLIENTS: NEC, Niteo, Citi, Chase, FXall, Morgan Stanley and more.



VOLUNTEER

Executive Director / Trustee
2016 - PRESENT
With a passion for century old innovation I'm very happy to serve on the board where I help create and manage our new brand and find fun ways to help support the Thomas Edison Legacy in his laboratory and home in my town of West Orange NJ.
To see my experience before Y2K, please download my resume in the ABOUT section

My Resume

CONNECT

There is that feeling of connection, when the spark of an idea inspires a conversation that just keeps igniting more ideas. Yeah… that, I love that. A local coffee? Perhaps a dinner, a drink? Hop on a Zoom? However and wherever, we should definitely chat and share some of our favorite business and creative sparks.

West Orange NJ –
(the birthplace of the movie making industry)
646 894 3107
rich@silivanch.com

KEEP CONNECTED

Below are my personal social channels, but please check out my companies for branding insights, storytelling, new launches, marketing and image making.

LOOKING FORWARD TO HEARING FROM YOU.

Rich Silivanch

CREATIVE.
BRAND FOCUSED.
COMMUNICATIVE.
POSITIVE.