HELLO, I’M
RICH SILIVANCH
CREATIVE DIRECTOR | BRAND STRATEGIST | BUSINESS STORYTELLER ALIGNING STRATEGY, STORY & DESIGN TO INSPIRE ACTION… AND I LOVE WHAT I DO.
HELLO, I’M
CREATIVE DIRECTOR | BRAND STRATEGIST | BUSINESS STORYTELLERALIGNING STRATEGY, STORY & DESIGN TO INSPIRE ACTION… AND I LOVE WHAT I DO.
About
- Name: Rich Silivanch
- Title: Creative Director / Brand Storyteller
- Location: West Orange, NJ
- Pastime: Photography, Paddleboarding, Adventure Travel, Antiquing
- Industry Expertise: Culinary, Tech/AI, NonProfit
- Fav Work Testimonial: “Dat shit is Gold” – Russell Simmons, on reviewing a video I created for his jewelry line
- Seeking: Business relationships with inspiring people
Hello
- Hi, I'm Rich. I'm a Creative Director, Brand Strategist, and storyteller with 25+ years of helping startups launch, established brands evolve, and marketing teams create stronger connections. I believe remarkable businesses deserve remarkable brands—and I love helping them realize their full potential.
MY PURPOSE
- I help organizations uncover what makes them remarkable and transform that into brands people understand, trust, and remember. By aligning strategy, storytelling, and design, I help businesses create clarity, build credibility, and grow with confidence.
MY PASSION
- Storytelling is where strategy becomes human. Whether through branding, photography, film, or design, I'm passionate about uncovering authentic stories that create emotional connections, reveal what makes a business unique, and leave a lasting impression.
CURRENTLY
- I call West Orange, New Jersey home—the hometown of one of history's greatest innovators, Thomas Edison. As President of the Friends of Thomas Edison National Historical Park, I'm honored to help preserve the birthplace of recorded sound, motion pictures, and invention while sharing its stories with future generations.
MOST RECENTLY
- As Founder and Creative Director of GRAVITUDE Brand Lab, I've partnered with startups, nonprofits, growth companies, and established brands during pivotal moments of transformation. Recent work includes launching an AI sustainability initiative, creating fundraising films for a nationally recognized special needs school, rebranding multi-location businesses and law firms, helping launch new consumer brands, and producing year-long storytelling campaigns through photography and video. The variety keeps me curious, the challenges keep me learning, and the opportunity to help great organizations tell their story never gets old.
WHAT I DO
I love when I can align with a business’s mission and growth plan. That excites me. Combine that positive energy with a smart challenge, a dream or the potential to make a big splash. Reaching and exceeding that dream and being able to tell a story across digital, print, image, social and video, now that’s the type of challenges I pour my heart into and keep me driven to exceed client goals.
DRIVEN BY CREATIVE IMPACT
I thrive when I align with a company's mission and vision. Give me a bold challenge, an ambitious goal, or a business ready for its next chapter, and I'm all in. Transforming that vision into compelling stories across digital, print, social, and video is what energizes me—and consistently drives exceptional results.
My work centers around these three key client focuses.
STARTUPS + LAUNCHES
Helping founders transform bold ideas into brands that earn trust, attract investors, and inspire customers from day one.
REBRANDING
Helping established companies realign their brand with the business they've become, refreshing perception, reconnecting with audiences, and building momentum for what's next.
MARCOMM TEAMS
An extension of your marketing team—bringing fresh perspective, senior creative leadership, and strategic storytelling to strengthen your brand across every touchpoint.
BRAND STRATEGY
Building the foundation for every decision.
- Brand Audits & Assessments
- Stakeholder & Customer Discovery
- Audience Personas
- Competitive Positioning
- Brand Positioning Strategy
- Core Messaging Framework
- Value Proposition Development
- Marketing & Campaign Planning
- Customer Journey Mapping
- Sales & Investor Storytelling
- Information Design
- Partnership & Growth Strategy
BRAND IDENTITY & CREATIVE
Turning strategy into a brand people remember.
- Brand Naming
- Logo & Identity Systems
- Brand Architecture
- Visual Language Development
- Brand Voice & Personality
- Core Values & Attributes
- Creative Direction
- Moodboards & Concept Development
- Design Systems
- Brand Style Guides
- Presentation & Pitch Design
- Creative Testing & Refinement
STORYTELLING & CONTENT
Inspiring audiences to action.
- Brand Story Development
- Founder & Executive Storytelling
- Customer Success Stories
- Thought Leadership
- Copywriting
- Content Strategy
- Social Media Content
- Video Scriptwriting
- Campaign Concepts
- Case Studies
- Blog & Article Development
- Editorial Content Planning
DIGITAL EXPERIENCES
Every interaction shapes perception.
- Website Strategy
- Website Design
- Landing Pages
- Marketing Funnels
- Email Marketing
- Digital Campaigns
- Social Media Strategy
- Social Branding & Templates
- Interactive Experiences
- Intranet & Portal Design
- SEO Content Planning
- Analytics & Optimization
PHOTOGRAPHY & VIDEO
Authentic stories deserve authentic visuals.
- Commercial Photography
- Executive Portraits
- Team & Culture Photography
- Product Photography
- Lifestyle Brand Photography
- Brand Films
- Founder Stories
- Customer Testimonials
- Recruitment Videos
- Social Media Video
- Event & Milestone Coverage
- Creative Direction & Production
MARKETING TOOLS & EXPERIENCES
Bringing your brand to life.
- Sales & Marketing Materials
- Investor & Pitch Decks
- Case Studies
- Proposal Templates
- Brochures & Print Collateral
- Trade Show Experiences
- Environmental Branding
- Interior Graphics & Timelines
- Signage Systems
- Interactive Print
- Traditional Advertising
- Promotional Campaigns
AI-POWERED CREATIVE
Faster insights. Smarter execution.
- AI Research & Discovery
- Competitive Intelligence
- Agentic AI Workflows
- Ideation & Brainstorming
- Content / Copywriting Assistance
- Image Creation
- Cinematic Video Generation
- Presentation Development
- Knowledge Organization
- Workflow Automation
- Content Repurposing
- Prompt Engineering
The best brands aren't built in silos. They happen when every touchpoint works together in harmony. My role is to orchestrate strategy, storytelling, design, photography, video, print, and digital into one unified brand experience, saving clients time, reducing revisions, and creating momentum instead of friction.
BODY OF WORK
I love and live for creative opportunities and have built a successful career centered in visual expression. Most of the time this is to the benefit of my client partners in a business capacity, sometimes as fine art or volunteering with mission-driven organizations. The common theme across all my passions is a need to create meaningful connections and tell visual stories to the exact audiences who will appreciate them.
I live for visual storytelling—whether through client work, fine art, or mission-driven projects. At the core of everything I create is a passion for connection and meaningful expression.
BUSINESS CASE STUDIES
My GRAVITUDE portfolio is more than a showcase of creative work, it's a collection of businesses transformed through strategy, storytelling, and design. Explore how I've helped companies strengthen perception, build trust, and inspire audiences to action.
TELL ME MORE ABOUT GRAVITUD
LOGO + NAMING ARCHIVE
More than 300 names. More than 300 stories. Each one is the result of discovering what makes a business unique and transforming that insight into a memorable, meaningful brand. Naming and identity design remain at the heart of what I love to create.
"Every name begins with an idea. Every logo tells a story."
LOGOS + NAMES
STORYTELLING/VIDEO
Storytelling is where strategy becomes human. From 30-second social stories to documentary-style brand films, I create content that sparks curiosity, builds emotional connections, and inspires people to trust your brand, share your story, and take action.
STORYTELLING
PHOTOGRAPHY - COMMERCIAL
My commercial work serves to create authentic imagery and content that builds trust, captures personality, and strengthens perception - from products and exec. portraits to magazine covers, culinary, spaces, places, social content and personal branding.
COMMERCIAL PHOTOGRAPHY
PHOTOGRAPHY - PERSONAL ART
Inspired by exploration, forgotten places, remarkable characters, and unexpected perspectives, this collection celebrates the beauty, mystery, and emotion found in the world around us.
FINE ART PHOTOGRAPHYEverything above is connected by one belief: great stories create meaningful connections. Whether I'm building a brand, crafting a film, creating a name, or capturing a photograph, each experience deepens my perspective and helps me create work that earns trust, inspires action, and leaves a lasting impression.
Experience
Every role has shaped the way I think about brands, leadership, and human connection. More than a list of titles, this journey reflects a lifelong passion for helping organizations find their voice, inspire trust, and create meaningful momentum.
Below are examples of where you can find my work.
GRAVITUDE BRAND LAB
Founder / Creative Director
2020 - PRESENT Proud to craft bold, emotional brand experiences that elevate exposure and drive results. From strategy to storytelling, every project is built to move audiences and grow business—see the work in our portfolio!
CLIENTS: Staffing Alternatives, Aramark, Securitas, MIT, TEDTalk, IEEE and dozens of smaller companies making a bold impact.
LEARN MORE ABOUT GRAVITUDE
CLIENTS: Staffing Alternatives, Aramark, Securitas, MIT, TEDTalk, IEEE and dozens of smaller companies making a bold impact.
LEARN MORE ABOUT GRAVITUDE
MUTANT MEDIA
CoFounder / Exec. Creative Director
2002 - 2019 Led a powerhouse creative team behind award-winning campaigns that drove measurable impact. Built lasting client relationships—some over a decade strong—fueled by trust, results, and word-of-mouth magic. Helped our partners shine brighter with work that resonated and endured.
CLIENTS: Aramark, Reebok, Bacardi, Buddy Media, BudLight, Paramount Pictures, Givaudan Flavors, SEIKO, Pulsar, Rowan University, BASF and dozens of startups/SMEs.
CLIENTS: Aramark, Reebok, Bacardi, Buddy Media, BudLight, Paramount Pictures, Givaudan Flavors, SEIKO, Pulsar, Rowan University, BASF and dozens of startups/SMEs.
ZEFER
GUI/Brand Director
1999 - 2002 Leading NYC pure-play digital consulting firm where I focused mainly on maintaining brand cohesion across digital and interface design and helped to mature the ZEFER brand itself to increase growth plans.
CLIENTS: NEC, Niteo, Citi, Chase, FXall, Morgan Stanley and more.
CLIENTS: NEC, Niteo, Citi, Chase, FXall, Morgan Stanley and more.
VOLUNTEER
FRIENDS OF THOMAS EDISON
President / Trustee
2016 - PRESENT Driven by a passion for timeless innovation, I'm proud to serve on the board, shaping our new brand and supporting Thomas Edison's legacy—right from his historic West Orange lab and home.
CONNECT
You know that moment when one good idea sparks another? That's my favorite kind of conversation. Let's grab a coffee, meet for a drink, or jump on Zoom… whatever works. I'd love to swap ideas, challenge perspectives, and see where the conversation takes us.
KEEP CONNECTED
Here are my personal socials—be sure to check out my companies for branding, storytelling, launches, and creative work.LOOKING FORWARD TO HEARING FROM YOU.
Rich Silivanch
CREATIVE.
VISIONARY.
STRATEGIC.
RESULTS DRIVEN.
INFLUENTIAL.