HELLO, I’M
RICH SILIVANCH
CREATIVE/BRAND DIRECTOR, IMPACT AMPLIFIER, PHOTOGRAPHER/ARTIST AND VISUAL STORYTELLER
HELLO, I’M
CREATIVE/BRAND DIRECTOR, IMPACT AMPLIFIER,PHOTOGRAPHER/ARTIST AND VISUAL STORYTELLER
About
- Name: Rich Silivanch
- Title: Creative Director / Brand Storyteller
- Location: West Orange, NJ
- Pastime: Photography, Paddleboarding, Adventure Travel, Antiquing
- Industry Expertise: Culinary, Tech/AI, NonProfit
- Fav Work Testimonial: “Dat shit is Gold” – Russell Simmons, on reviewing a video I created for his jewelry line
- Seeking: Business relationships with inspiring people
Hello
- Hi! I'm a Creative Director and Brand Designer with 25+ years of bringing big ideas to life—launching startups, refreshing legacy brands, and helping well-known names grow even stronger. Let’s build something unforgettable.
MY PURPOSE
- Simple: keep brands unforgettable. I’ve led award-winning teams, launched bold ideas, and collaborated with brilliant minds on both sides of the table. From fresh starts to brand glow-ups, I bring heart, strategy, and a knack for making complexity feel effortless. At the core, creative thinking and problem-solving are what drive me.
MY PASSION
- Visual storytelling is my passion. With a fine art photographer’s eye, I craft images that connect—whether on screen, in print, or in the mind’s eye. From camera to campaign, I’ve turned a lifelong love of imagery into award-winning stories that stick.
CURRENTLY
- I live in West Orange, NJ —home of my favorite innovator, Thomas Edison. I’m proud to serve on the board of Friends of Edison Park, where I created the brand and help keep his legacy glowing bright.
MOST RECENTLY
- As the Founder and Creative Director of Gravitude Brand Lab, I’ve had the privilege of leading a diverse range of impactful projects over the past year. My work has spanned from launching a global sustainability initiative for a leading AI company to crafting brand-focused, documentary-style narratives to support fundraising for a spectrum-focused school.
I’ve also helped launch three trades companies, rebranded and unified five separate spas into one cohesive brand, and assisted a law firm in gaining traction under a fresh, creative name and identity. Additionally, I’ve been part of the launch and reboot of four toy brands, ranging from start-ups to well-known classics I remember from my own childhood.
Behind the camera, I’ve produced video content to fuel social media strategies for three different organizations, providing enough content for an entire year. Collaborating with incredible personalities along the way, this work has been a true celebration of my passion for creativity and storytelling.
WHAT I DO
I love when I can align with a business’s mission and growth plan. That excites me. Combine that positive energy with a smart challenge, a dream or the potential to make a big splash. Reaching and exceeding that dream and being able to tell a story across digital, print, image, social and video, now that’s the type of challenges I pour my heart into and keep me driven to exceed client goals.
DRIVEN BY CREATIVE IMPACT
I thrive when I align with a business’s mission and goals—it excites me! Add a bold challenge or dream, and I’m all in. Turning that vision into a compelling story across digital, print, social, and video fuels me. It’s the kind of challenge that drives me to exceed expectations and deliver big results.
My work centers around these three key client focuses.
MARCOMM TEAMS
Companies seeking a fresh, outside perspective on their brand and marketing—open to bold, new ideas.
STARTUPS + LAUNCHES
Companies with a strong concept ready for smart creative to win funding, buzz, and a bold launch.
REBRANDING
Successful companies ready for a marketing reboot to reengage and grow their audience.
BRANDING STRATEGY
A smart brand plan is mission critical. I use a proven system that makes the process smooth and enjoyable for everyone involved.
- Audits (marcomm, message and materials)
- Target Persona Development
- Competitive Research
- Tactical Marketing Plans
- Campaign Promotion
- Colaboration Opportunities
- Stakeholder / Customer Interviews
- Simplifying the Complex
- Infodiagram Storytelling
- Create Client Centric Pitches
BRANDING CREATIVE DEVELOPMENT
My favorite part: turning strategy into inspired ideas—from moodboards to real-world visuals.
- Attributes/Core Values
- Core Messaging
- Logo and family branding
- Visual Language
- Target Testing
- Imagery that Connects
- Brand Styleguide
AUTHENTIC IMAGE / VIDEO STORYTELLING
An authentic capture speaks volumes. From photos to videos, our visuals create deep connections with your audience.
- Image audit / ID use cases
- Team culture capture
- Script / scope / plan photoshoots
- Capture Authentic “day-in-the-life” Assets
- Function specific Imagery
- Sales interviews
- Customer testimonials
- Sales and social videos
DIGITAL / WEB
A website is just the start. A strong customer journey and engaging design drive action and connection.
- Marketing Website
- Intranet/internal Portal GUI design
- Email Blasts
- Digital interactive advertising
- Social Media Setup / Strategy
- Social Media Asset creation
- Landing Pages
- Marketing Funnels
- Content/Blogs/Video
In a digital world flooded with impersonal tech, a physical touch can ignite the senses and stand out.
- Sales Materials / Pitch Pieces
- Membership / Sales Kits
- Case Studies / Value proofing
- Audience Segmentation Brochures
- Template Creation for Internal Teams
- Tradeshow Experiences
- Traditional Advertising
- Facility Branded Signage
- Interactive Video Brochures
BODY OF WORK
I love and live for creative opportunities and have built a successful career centered in visual expression. Most of the time this is to the benefit of my client partners in a business capacity, sometimes as fine art or volunteering with mission-driven organizations. The common theme across all my passions is a need to create meaningful connections and tell visual stories to the exact audiences who will appreciate them.
I live for visual storytelling—whether through client work, fine art, or mission-driven projects. At the core of everything I create is a passion for connection and meaningful expression.
GRAVITUDE BRAND LAB
My creative agency is where passion meets purpose—building momentum and success for brands through bold, meaningful work. Every project in our portfolio is a reflection of that drive. Take a look!
WHY GRAVITUDE?
BRANDING ARCHIVE
A collection of over 300 names and logos—each one a story I’ve had the honor of shaping. Naming and branding is one of my deepest passions, and this archive is a testament to that creative journey.
LOGO PORTFOLIO
STORYTELLING / VIDEO
SHort & Longer form business videos reflecting my passion for emotional storytelling—crafted to spark curiosity, earn trust, and help companies connect deeply as they reach their goals.
STORYTELLING
PHOTOGRAPHY
Explore a world of fine art, travel, experimental, and commercial work that reflects the way I see and feel the world.
IMAGE MAKING
FINE ART STORE
A curated collection of my concepts, fine art, and experimental photography. Pieces are available as unique handcrafted prints, in limited editions and various sizes.
PORTFOLIO & STORE / COMING SOON
Experience
25+ YEARS OF EXPERIENCE
Experience isn’t just what I bring—it’s what I create.
Below are examples of where you can find my work.
GRAVITUDE BRAND LAB
Founder / Creative Director
2020 - PRESENT Proud to craft bold, emotional brand experiences that elevate exposure and drive results. From strategy to storytelling, every project is built to move audiences and grow business—see the work in our portfolio!
CLIENTS: Staffing Alternatives, Aramark, Securitas, MIT, TEDTalk, IEEE and dozens of smaller companies making a bold impact.
LEARN MORE ABOUT GRAVITUDE
CLIENTS: Staffing Alternatives, Aramark, Securitas, MIT, TEDTalk, IEEE and dozens of smaller companies making a bold impact.
LEARN MORE ABOUT GRAVITUDE
MUTANT MEDIA
CoFounder / Exec. Creative Director
2002 - 2019 Led a powerhouse creative team behind award-winning campaigns that drove measurable impact. Built lasting client relationships—some over a decade strong—fueled by trust, results, and word-of-mouth magic. Helped our partners shine brighter with work that resonated and endured.
CLIENTS: Aramark, Reebok, Bacardi, Buddy Media, BudLight, Paramount Pictures, Givaudan Flavors, SEIKO, Pulsar, Rowan University, BASF and dozens of startups/SMEs.
CLIENTS: Aramark, Reebok, Bacardi, Buddy Media, BudLight, Paramount Pictures, Givaudan Flavors, SEIKO, Pulsar, Rowan University, BASF and dozens of startups/SMEs.
ZEFER
GUI/Brand Director
1999 - 2002 Leading NYC pure-play digital consulting firm where I focused mainly on maintaining brand cohesion across digital and interface design and helped to mature the ZEFER brand itself to increase growth plans.
CLIENTS: NEC, Niteo, Citi, Chase, FXall, Morgan Stanley and more.
CLIENTS: NEC, Niteo, Citi, Chase, FXall, Morgan Stanley and more.
VOLUNTEER
FRIENDS OF THOMAS EDISON
President / Trustee
2016 - PRESENT Driven by a passion for timeless innovation, I'm proud to serve on the board, shaping our new brand and supporting Thomas Edison's legacy—right from his historic West Orange lab and home.
CONNECT
You know that spark when a great idea leads to an even better conversation? I live for that. Let’s grab a coffee, a drink, hop on Zoom—whatever works. I’d love to trade some creative and business sparks with you.
KEEP CONNECTED
Here are my personal socials—be sure to check out my companies for branding, storytelling, launches, and creative work.LOOKING FORWARD TO HEARING FROM YOU.
Rich Silivanch
CREATIVE.
VISIONARY.
STRATEGIC.
RESULTS DRIVEN.
INFLUENTIAL.